Desert Wings
Project overview
A flight school with students to win, not a brochure to park. We designed and built the site, then wired its conversion tracking into Google Ads, so their ads are judged on leads, not clicks.
- AviationIndustry
- 2026Launched
- Website · Lead trackingWhat we built
- Next.js, hand-codedPlatform
The problem, solved
The need Learning to fly is a five-figure decision. A first-timer wants to see what they're buying before they call.
Everything a first-timer weighs, on the page. The fleet, the instructors, the path to a license.
The need The ads bring the clicks. The site has to be fast enough that they aren't wasted.
Built from scratch on Next.js. No template, no page builder, every section custom.
The need Ad spend should be judged on leads, not clicks.
Leads traced back to the ad that bought them. Every form fires through Tag Manager into Google Ads.
Up close
The fleet gallery. Aircraft by aircraft, each with its own spec sheet
The training journey. Every certificate on the path, with the hours each one takes
The cost calculator. Pick a certificate and see the estimated total, line by line
The career quiz. Six short questions for anyone asking if flying could be their career
The office tour. Pick a morning to visit, then see the five stops it covers
The numbers
The site's own numbers, from the client's analytics. The traffic and SEO are their team's. We built the page that turns it into leads.
- 1,000+ page views the new site has served
- Dozens of contact-form leads through the site
“A new student told me the website was a big reason she chose Desert Wings.”
About sixty seconds. No call, no signup.
A nonprofit website that sends every donation and question to the right place
Aviation history nonprofit · Arizona